FLi

Freelancing for Perform as a UX Architect, I redesigned the subscriber's section of the templated websites for around 80 football clubs in the Football League. I carried out in depth user research including requirements gathering and prioritisation, user interviews and behaviour observation and a card sort.

Using the patterns discovered, I redefined the user experience model to be contextual, in that the site structure and navigation was built around the concepts of the last match, the live match and the next match. Together with a colleague, we produced a working html, css and jquery prototype which we subsequently tested on users - the results of which were fed back into the design.

The sites launched in time for the start of the 2009/10 football season and have delivered significant and measurable returns for the Football League.

Note: This was a freelance project for Perform

The BBC

I worked directly for the BBC for 5 months as an Information Architect redesigning the user experience of their content-rich, lifestyle areas of the main site, including Food, Gardening and Health.

By creating and using entity relationship diagrams, I was able to model all of the domains, identify patterns and inter-dependent data relationships with which to reconstruct the main navigation.

This work then enabled me to design a flexible library of reusable interface components that could be rolled out across all sections. An example of this is the recipes finder within Food.

PAM: Platform for Achieving More

I worked with the Alliantist team over a period of several months redesigning 'PAM' - their 'Platform for Achieving More' b2b rich internet application. Working as a User Experience Consultant, I helped them to fundamentally reconstruct the overall user experience at a strategic level, as well as completely overhauling the core workflows and structure of the web app.

Once these firm foundations had been laid, I then created a brand new interface following user-centred design principles, which I subsequently tested with real users before refining and iterating to create the optimum experience.

Virgin media

Hired as a freelance IA, I conducted an expert review for Virgin media, focussing on restructuring what was originally their Entertainment portal. I did a content audit initially, then performed a card sort to help determine a new and more intuitive taxonomy. The Entertainment section was then incorporated into the main fabric of the Virgin media site, but the taxonomy and labelling work I did is reflected in the Movies and TV sections.

BT

Working as a UX Designer, I redesigned the information architecture and user experience for the new BT Home IT Support service section of the main BT site. I revised the key user journeys and created new interfaces and components to support these flows. I produced wireframes and a functional spec for the graphic design and development teams to work with.

Note: This was a freelance project for agency.com

Scholastic: Bookfairs

I designed the information architecture and user experience for the new Scholastic Bookfairs Toolkit application on their UK website. The application enables registered users to manage their bookfairs online, using intuitive AJAX interfaces for submitting financial information and booking fairs.

Note: This project was done in partnership with Clearleft

Barclays

I was the User Experience Architect for the Investment Selector tool on the Barclays Stockbrokers site. Using AJAX, the tool guides users through the process of choosing a stocks & shares package that matches their appetite for risk.

Note: This was a freelance project for LBi

BBC: Jackanory Games

I designed the information architecture and created the user experience for the CBeebies Jackanory flash games. The site enables children to create their own stories and rhymes, as well as their own characters that they can feature in their stories.

Note: This was a freelance project for Scream Out Loud

Which?

I freelanced directly for Which? as a UX Designer, helping them to structure their website. I was initially responsible for mapping and maintaining the site architecture including the sitemap, key wireframes and the set of process flows based on the main user journeys. I subsequently worked with them to improve the user experience.

IMEX

I was the Information Architect for the IMEX Exhibition website. I conducted a card sort exercise initially, then produced a new sitemap, wireframes and user paths that we subsequently refined based on our user testing results.

Note: This project was done in partnership with Clearleft

BBC: Bob the Builder

I created the information architecture and user experience for a CBBC game, Bob the Builder: Sunflower Park. The game is designed for children aged 4 - 7 and comes in 2 parts: building the park and playing the games in it.

Note: This was a freelance project for Scream Out Loud